Our Story

The SoundThread Story

I’ve been an independent musician for 15 years.

Late-night studios, tiny venues, long drives with nothing but a playlist and a dream. Music has been my life, my therapy, my loudest voice in a quiet world.

I recently started designing some clothes. I never thought I’d ever make it into a business but suddenly I realised actually I could wear the feeling music gives me.

That’s how SoundThreadStore was born.

No big labels, no middlemen; just one independent musician trying to spread the power of music beyond the speakers and onto the streets.

This is my second act. My way of keeping the volume turned up even when the gig ends.

If a hoodie keeps you warm on a cold walk home, if a beanie becomes part of your ritual before pressing play, if a mug is there for the 3 a.m. coffee while you finish that track… then we’re doing this right.

Thank you for stopping by. Thank you for supporting independent everything.

Your order doesn’t just buy clothes; it keeps the music alive.

Turn it up,

Jono

Founder & the only employee (for now) 🙌🏼